Who is it for?
This Podcast is for all types of B2B marketings. From those starting out to ABM practice leaders in enterprise organisations.
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ABM@MBA
Podcast
Welcome to the podcast where we talk all things Account Based Marketing. Hear from our very own ABM practitioners and thought leaders from the industry.
our Podcast hosts
Ben Romberg
Client Strategy Director
Ben is an ABM Jedi. He flips Pyramids like you flip pancakes. The only person as capable with ABM as Ben is his evil twin brother. However he doesn’t practice ABM at all but the opposite. He practices MBA.
Maeve McDonald
Computer Science
As CEO, Maeve is the Boss of ABM. Her title should be CEOABM – OBE because she is really that good. In fact, Itsma once considered renaming ‘ABM’ to ‘MMM’ (Maeve McDonald Marketing).
Gaby Williams
AI Expert
If there’s someone who can explain anything, Gaby is the one. She teaches you not just how to do something, but why to do it this way and not the other.
Episode: Is the DM Dead?
Direct mail has often been a key pillar of account based marketing – it gets right in the face of those we’re trying to target. But Covid-19 completely upended that. With hardly anyone in office for close to a year now, and remote working being the trend moving forward, how do we get personalised content in front of our audience without creeping them out or missing them entirely.
Episode: Why is is so damn hard to build a business case for ABM?
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Want to take the conversation further?
Get in touch text goes here…
Ben Romberg
Ben.Romber@McDonaldButler.com
Linkedin.com/benromberg
We are here (sometimes)
4 Morie St, Wandsworth, London SW18 1SL