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ABM@MBA
Podcast

Welcome to the podcast where we talk all things Account Based Marketing. Hear from our very own ABM practitioners and thought leaders from the industry. 

Who is it for?

This Podcast is for all types of B2B marketings. From those starting out to ABM practice leaders in enterprise organisations.

our Podcast hosts

Ben Romberg

Client Strategy Director

Ben is an ABM Jedi. He flips Pyramids like you flip pancakes. The only person as capable with ABM as Ben is his evil twin brother. However he doesn’t practice ABM at all but the opposite. He practices MBA.

Maeve McDonald

Computer Science

As CEO, Maeve is the Boss of ABM. Her title should be CEOABM – OBE because she is really that good. In fact, Itsma once considered renaming ‘ABM’ to ‘MMM’ (Maeve McDonald Marketing). 

Gaby Williams

AI Expert

If there’s someone who can explain anything, Gaby is the one. She teaches you not just how to do something, but why to do it this way and not the other.

Episode: Is the DM Dead?

Direct mail has often been a key pillar of account based marketing – it gets right in the face of those we’re trying to target. But Covid-19 completely upended that. With hardly anyone in office for close to a year now, and remote working being the trend moving forward, how do we get personalised content in front of our audience without creeping them out or missing them entirely.

Episode: Why is is so damn hard to build a business case for ABM?

Text to explain the episode goes in here. 

Want to take the conversation further?

Get in touch text goes here… 

Ben Romberg

Ben.Romber@McDonaldButler.com
Linkedin.com/benromberg

We are here (sometimes)

4 Morie St, Wandsworth, London SW18 1SL